Hi friends, Once my boss (Amit Nandi now with Bajaj, then with Bharti) told me, if only SMS is used by all the subscribers, perhaps you would double the revenues. In retrospect, he was right. My mind then seemed to have got stuck on literacy rate/rural-metro divide/limitations of mobile phones and rest of the typical complications. But heres an opportunity – Lets get all handset manufacturers, promote – language SMS. Let this by the mandate of many a VAS managers across operators who are near DOT and TRAI for the rest of the world feel at ease and not squeeze the VAS vendors on revenue share thereby stifling innovations. Lets begin the talk !
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